Imagination,engineered.
Freelance product designer and art director from Antwerp, Belgium. I turn ideas into products, worlds and working prototypes, fast, with AI built into every step.
Fifteen years, 200+ apps and a lot of complicated things made simple: investing apps for 10+ banks, a parking app for 4.5 million Belgians, a design system with 400+ components. Now I bring that craft to founders and teams, one idea at a time.
Case files
All workThe Imagineering
mindset
Disney calls them Imagineers: the people who turn wild ideas into worlds you can actually walk into. Imagination plus engineering.
That is how I work. A designer who dreams like an artist and builds like an engineer, with AI as the power tool. I dream it up in the morning and you can click through it in the afternoon.
Dream wide
Every project starts as a world, not a wireframe. With AI I can explore dozens of directions in the time it used to take to sketch one, and keep only the ones that make people feel something.
Build it for real
Ideas become clickable, testable prototypes in hours. Real flows, real content, real feedback, long before anyone plans a sprint.
Experiment daily
I try new models and tools every single day, so I know what works, where it breaks and how to art-direct it. My design workflow is AI-powered from first idea to final pixel.
Worlds and characters for Young Early Starters, made with an AI-powered workflow and art-directed by hand.